Lucinda Schreiber

Lucinda Schreiber is an Australian director, animator, and illustrator. Graduating with a MA in animation from UTS she then become a lecturer in motion graphics and animation. Her short film, “The Goat That Ate Time” (Which she created before her graduation) has been screened widely across Australia and the world, receiving national and international awards. Schreiber has directed and animated numerous music videos and advertisements for clients such as Coca-cola, Telstra, Gotye and more. She is now currently based in New York City and is represented by Photo play Films in Australia, Asia and the USA.

https://vimeo.com/111494782

https://vimeo.com/111494783

The two videos above are the advertisements for Coca-cola created by Schreiber, her main materials used within these videos was sugar paper and ink in the form of  stop-motion paper animation. She creates many different shapes and motions using the combination of paper and stop motion which creates a very smooth visual performance of art. The different use of colours also helps to seperate the different shapes from each other, they act very similar to vector graphics except non digital. The main colours she uses within these videos are red, green and white. The red and white are to portray the colour themes of Coca-cola, the green is also including to represent the new environmentally friendly approach that the company is taking.  

Bitmap Graphics

Bitmap Graphics are images composed of many tiny parts known as pixels, what are often different colours each pixel. Each individual pixel is possible to edit one at a time, however if you resize or zoom into a bitmap graphic it will decrease in quality and each individual pixel will become increasingly noticable. For example, the two images below are of the same image, the second image is a zoomed in version which as you can see has clearly decreased in quality:

Original Photograph (Photography is a prime example of Bitmap Graphics)

 

 

A screenshot of the Original Photograph zoomed in

The reason the quality begins to decrease as you zoom in is because the pixels themselves become more noticable to the eyes, which prevents the pixels from blending into each other and makes them appear as individual colours. So the more pixels within an image the higher the qality. Bitmap Graphics are usually quite large in terms of file size, since the computer has to store information about every single pixel in the image. It's also possible to actually edit each individual pixel. They can be edited or even created using softwares like Adobe Photoshop and Microsoft Paint. Bitmaps are usually stored as file formats such as these: .bmp, .dib, jpeg, gif, tiff, .png, depending on the number of pixels within the image and the colour depth or bits per pixel.

These are what indivual pixels look like at close viewing, solid coloured squares